The Unsupervised
Moms Media Kit
Two best friends. Zero filter. A whole lot of women over 40 tagging their best friend in the comments - and buying everything we touch.
Humor * Lifestyle * Real Talk
No paid ads. No bots. Just two unsupervised women being too funny to scroll past.
We're the easy part.
Most influencer collabs get harder the deeper you go. Ours don't. Here's the deal:
We brief once. Concepts in 48 hours.
You send the goal. We send the idea. No 27 alignment emails, no "let's hop on a call to discuss tone" - we already get the assignment.
Trained for the big screen. Built for the small one.
23 years on-air at HSN. 23 years on Hollywood sets with Tina Knowles, Alyssa Milano, Dr. Oz. The skills that landed hooks on broadcast TV translate straight to a 7-second Reel - only the screen got smaller.
We don't post and ghost.
You get performance screenshots, the actual numbers, and a real conversation about what worked. We treat your brand like it's ours - because for that week, it kind of is.
Because entertainment sells - and we've got 40+ years of it between us."
The friends your audience already has.
We're not "content creators." We're a 23-year on-air talent (HSN, QVC, Disney, Marriott, Buccaneers) and a 23-year Hollywood makeup artist (Tina Knowles, Alyssa Milano, Dr. Oz, Suze Orman). We've spent four decades figuring out what makes a camera light up.
Now we make reels. "Fun First" is the motto. Two unfiltered best friends saying what every woman over 40 is already thinking - and they keep showing up for it.
That's why 121 million people watched in 90 days.
The demographic with all the money.
We don't write for everyone. We write for her - and she shows up, watches all the way through, and clicks the link.
Gen X women control 50% of global consumer spend and influence up to 80% of household purchasing decisions. They're not just watching our content. They're buying everything. Source: NielsenIQ + World Data Lab
Content that feels native - because it is.
Lifestyle Reels
On-location, take-you-there, day-in-the-life storytelling that actually shows up in feeds.
Ananda Farms | 628K viewsViral Comedy
Hook-driven, entertainment-first reels built for high reach and "tag your bestie" energy.
Perry's Porch | 1.4M viewsEvent Coverage
We don't just show up - we bring the entertainment with us. Full-day content, multiple posts.
Tampa Bay BuccaneersLocation Reviews
Honest or comedy format reviews of restaurants, attractions, and local destinations. High trust, high conversion.
Pop Stroke | 2.7M viewsProduct Reviews
Honest reviews wrapped in comedy. Our audience trusts us - and they buy what we love.
InkBond TattoosHow we actually work.
No agency-speak. No 14-page contracts before we've even talked. Three steps and you're booked.
You pitch us.
Two-minute form, no "let's hop on a discovery call." Tell us your brand, the rough idea, and what success looks like. We review and reply within 48 hours.
2-min form | 48-hr replyWe concept together.
You bring the brief, we bring the idea. We send you concepts, you pick the one that makes you laugh and your brand boss say yes. Easy.
Concepts you'll actually approveWe make the content.
You get a private review link before anything posts. One round of revisions included. Then it goes live to 148K+ followers who actually watch.
Private review | 1 revision includedYou'll be in good company.
Forty-six combined years of being on the right side of a camera. Here's a taste:
The small print, minus the small print.
Yes, within reason. We won't promote a competing brand in your category for a window we agree on up front - usually 30 days for a single reel, longer for a series. Send us the specifics in your pitch and we'll lock it in before the contract.
Single reels: 2-3 weeks heads-up if we have an opening. Series and events: 4-6 weeks because we treat it like a real campaign, not a one-off. Q4 (holiday everything) fills earliest - if you're thinking November or December, get on our calendar by August.
Yes. Always. Every package includes a private review link before anything goes live, and one round of revisions baked in. We don't post anything you haven't signed off on - that's the whole point of partnership.
Absolutely. About 22% of our audience is outside the US - UK, Australia, and Canada lead the pack - so international brands hit a real audience here, not just stragglers. Tell us your market and goal in the pitch form and we'll go from there.
From signed agreement to posted: about 2-3 weeks for a single reel, 4-6 weeks for a series or event coverage. Need it faster? Ask. We've turned things around quickly when the calendar cooperates - we just want to make sure the work is good, not rushed.
Pitch us.
Two minutes, no pressure. We answer every email - even the weird ones.
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The full kit.
More reels, more stats, all the receipts - the whole thing in PDF form. (Promise we don't bite. Hard.)
(Kit opens in Google Drive.)